Custom Web Design Services From M&R Marketing
A custom website from M&R Marketing is a full-service, turnkey solution. When we’re done, your company’s website will help you capture your audience, communicate your value propositions, promote your products and services, convert leads, and move you toward meeting all of your business’s goals.
Experience a New Level of Audience Engagement with M&R Marketing!
Call today to get started: 478-621-4491
What Is a Custom Web Design?
When we say “custom,” we mean a website that is 100% yours from the ground up – your brand, your style, your voice, and a user experience that keeps your audiences engaged. When you partner with M&R for a new website, our first step is discovering your needs. Before we write the first word, we ask:
Who is your brand, and what is your voice?
Your website is a massive part of your company’s brand identity, and we won’t be finished until we are confident that every aspect of your content and design fits your brand.
Who are your audiences?
Whether you need to reach both individuals and businesses, prospective students and current enrollees, or even different market sectors, our team will work to build a site that speaks to all of your audiences.
How does your audience use your site? What do they need?
Does your audience expect to be able to log in and purchase your products? Do they need access to support documentation or a form to book a performance at your venue? We analyze your audience to help you determine what they want and need from a website.
What are your team’s needs?
Your website serves your internal team as well. Does Accounting need a private portal for financial forms? Does HR need an area to post job listings? Our custom site features can help you streamline your operations and reduce staff load.
How is Your Website Integrated Into Your Customers’ Journeys?
Your M&R-built site will integrate with all of your other marketing efforts – digital, traditional, and more – to provide customers with a single, seamless journey from “browser” to “buyer.”
Is your website moving the needle?
With robust reporting and analytics, we won’t only build you a site that provides your company with a solid ROI; we will show you the proof.
Want a Website That Guides Your Customers Seamlessly Through Their Buyer’s Journey?
Call M&R Today and Find Out How We Can Help: 478-621-4491.
Popular Web Solutions
Once we’ve gotten a firm grasp on what your audiences and team need, we’ll recommend a set of solutions to meet those needs. Some of the most popular types of sites we build include:
Brochure/Informational Site
A brochure, or informational, site provides your audience with information about your company, your products and/or services, and other parts of your brand’s story that need to be told.
Case Study: Macon Water Authority
The Macon Water Authority (MWA) is the municipal water, sewage, and storm drain service of Macon-Bibb County, Georgia, supplying potable water to more than 50,000 residential, commercial, and industrial addresses. They approached M&R with a need for a new website that would provide customers with a streamlined experience and easy access to critical information.
Our solutions for the Macon Water Authority included:
- A team feature to showcase their employees
- A calendar feature for events and planned outages
- Detailed information for contractors
- A job postings feature for recruitment
- A publications module for public documents
- An education section with resources for customers
- An emergency messaging feature to post outages or service issues
Property Listing Site
Property listing sites allow you to post multiple entries, each having its own page of details. Customers can easily filter and sort listings for a more streamlined experience, and the back-end CMS makes it easy for team members to add, update, and manage listings.
Case Study: Fountains Land (A Division of F&W Forestry)
M&R developed a custom real estate listing feature for Fountains Land, the real estate division of F&W Forestry, a multinational forestry management firm.
They needed a site with:
- Easy creation and management of property listings
- An attractive and easy-to-use sorting and filtering system
- Automatic population of agent information to each listing
In its first six months live, the site saw 23,056 page views, and the engagement rate was 96.26%!
Mutli-Location Site
Do you have multiple locations or serve several different communities? The structure of a multi-location site allows users to visit a specific page for each location’s offerings. This type of site is an excellent way to boost local SEO performance and get your company’s name in front of searchers near you.
Case Study: Allied Physicians Group
Allied Physicians Group is the largest private medical partnership in the New York Metro area, focusing on pediatric care. With more than 40 practices, the company needed a new site that would allow it to unify all of its member practices under a single web presence.
M&R developed a custom location page module with a robust search feature, an integrated map, and unique location pages, each with a “Book an Appointment” feature. Their locations feature:
- Automatically highlights locations near the user
- An easy-to-use search feature
- CMS flexibility to easily manage and add locations
In its first two quarters live, the site saw:
- More than 330,000 page views
- More than 198,000 sessions
- 6,723 conversion events
Ecommerce Site
Are you planning to sell your products online? M&R provides turnkey ecommerce solutions that are fully customized to work seamlessly with your existing sales flows and integrate with your digital marketing to provide customers with an easy journey from browser to buyer.
Case Study: Stuckey’s
For more than 85 years, Stuckey’s has been making delicious pecan snacks and candies. They contacted M&R, searching for a better solution to sell their famous pecan log rolls and other candies.
We worked with Stuckey’s to completely rethink the shopping experience, from product categories to individual product pages. We also developed a custom shipping solution that automatically adds a cold box to the shopping cart when chocolate items are purchased.
M&R’s solutions for Stuckey’s included:
- A complete ecommerce and shopping cart solution
- A user experience strategy based on 100+ SKUs
- Custom shipping rules and automations
Stuckey’s website updates went live in October 2022, and the company saw a 58% increase in sales between Q1 of 2022 and Q1 of 2023!
We’ve Got The Features to Make Any Website Into a Marketing Machine!
Call M&R today and see for yourself: 478-621-4491
SEO-Driven, Mobile-Friendly Websites
Your audience finds you on search engines, and they do so using their mobile devices. When you choose M&R Marketing as your website design agency, we take steps to ensure that your site isn’t just exceptional but also exceptionally visible.
Search Engine Optimization for Higher Rankings
Well over half of all web traffic starts with a query to a search engine like Google or Bing. Our copywriters are well-versed in creating content that’s optimized to rank highly and move your company closer to the top of the search results.
Mobile-Friendly Design
Your site’s mobile performance is a key determinant of its success. At M&R, we follow the principles of mobile-friendly design, building a responsive site that works well on any device, especially on the devices your audience uses most: their phones.
M&R’s Proven Process
Discover
M&R will work closely with you, performing interviews or focus groups, diving deep into your business and your market space, and discovering your story, values, target market, and goals.
Strategize
M&R will develop a strategic solution based on your needs and objectives, leveraging our deep knowledge of consumer behavior and web development to offer you the features you need.
Communicate
M&R will cascade your vision and project goals to our team, who will work closely with your sales team to get a deep understanding of exactly how to bring your new website to life.
Create
M&R will create your web solution with content and design that are optimized to provide high search visibility and an exceptional user experience, and our talented developers will build and launch your new site.
Evaluate
M&R will use advanced tracking and analytics to evaluate your website and determine if our solution is meeting your goals.
Your Custom Website: The Technical Bits
Getting a custom website from M&R Marketing is a full-service experience. We don’t just create engaging content and eye-catching designs; we provide:
Hear From Our Clients
"We contacted M&R Marketing to rebrand our company and create a new website that matched our high level of service and products. M&R designed our beautiful new logo and color palette and created a stunning, user-friendly website incorporating our new branding. M&R's designers even created an eye-catching new booth for tradeshows, drawing attention to our excellent services and allowing us to find new customers at a national conference. Working with the creative team has been wonderful, and we've seen proven results because of the new strategies implemented by M&R. The digital advertising strategy with social media, geofencing, and Google expanded our name recognition, allowing us to reach even more customers. I strongly recommend their services to any business interested in growing and expanding their customer base.”
Ready to Get Started With a Custom Website That Attracts, Engages, and Converts Your Audience Into Customers?
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Recognition
- Google, Microsoft, and Semrush-certified partner
- 4.9/5 Google Rating
- 15+ Years in Business
