What’s one thing that can make people stop scrolling long enough to pay attention to your marketing efforts?
Video.
Did you know?
82%
of people report being convinced to make a purchase by watching a video.
87%
of consumers say video quality affects their trust in brands.
89%
of consumers report wanting to see more videos from their favorite brands in 2024!
The question shouldn’t be, “Are you using video to connect with your audiences?” It should be, “How are you going to use video today?”
When you partner with M&R Marketing for your videography and video marketing needs, you’re getting a turnkey, full-service solution from a team that’s fully engaged with your success.
From Concept to “Cut” and Beyond, M&R Is Your Turnkey Video Marketing Solutions Provider.
Call Today to Learn More: 478-621-4491
Why Tell Your Story Through Video?
Video Builds Engagement
Nothing works quite as well as video when it comes to engaging with an audience. Social posts featuring a video see an engagement rate more than 300% higher than posts with text alone.
Video Is Flexible
There is almost no marketing campaign that isn’t improved through the addition of video. Whether you’re promoting a new product or just connecting your audience with your company’s human side, there’s a video solution for it.
Video Is Multipurpose
The video that was shot for your television ad can be reused for an explainer, a company overview, and even more. Very few types of content can be repurposed as effectively as video footage.
Video Is Expected
Most of all, video is now an expected part of every company’s marketing mix. Your audience doesn’t just watch your videos; they engage with them at a deep level – and they want to see more of them!
Video Solutions for Every Need
Videos are the ultimate utility infielder, coming in all shapes and sizes to fit any campaign on any platform. Some of the most common videos we produce for clients include:
Commercials
Short, 15-30-second advertisements are focused on driving viewers to complete a specific action – visiting a store, shopping online, or making a purchase directly from a digital video ad.
Company Overviews
Longer, 1-3 minute videos dive deeper into your company’s mission, vision, and value propositions. Overviews help your audience understand your business and how it can help them.
Explainer Videos
Explainer videos can explain anything: why your products are superior to the competition, how to use your products, how your products apply to different use cases, and almost any aspect of your business that can be improved through customer education.
Reels and Social Media Posts
Short-form video isn’t the wave of the future; it’s the reality of the present. When it comes to engaging an audience – particularly a younger audience – reels and social videos are the hands-down winners.
Testimonials
Social proof is an incredible marketing tactic, and nothing beats hearing a ringing endorsement directly from a satisfied customer or client’s mouth.
The First Rule of Marketing: Give Your Audience What They Want. What Do They Want? Video.
Call Today and Let M&R Help You Leverage the Power of Video: 478-621-4491
Case Study: MidSouth Community Federal Credit Union
MidSouth Community Federal Credit Union is a not-for-profit financial cooperative that offers banking services to those who live, work, worship, or attend school in Bibb, Baldwin, Crawford, Hancock, Houston, Jones, Monroe, Peach, Pulaski, Putnam, Twiggs, Washington, and Wilkinson Counties.
While MidSouth has been a long-established institution in the Middle Georgia area, many within the community are still unsure about what MidSouth does, who it serves, and the extent of its capabilities. The credit union came to M&R with the desire to launch an extensive campaign to address the myths about its credit union with the facts.
In our initial conversations with the MidSouth team, we realized that the campaign would require an array of marketing solutions to increase brand awareness and reach audiences within the larger Middle Georgia community. We would need to approach this campaign from several angles.
Following detailed discussions with MidSouth’s leadership and marketing team, we settled on the campaign’s guiding message: “Why I Love MidSouth.” Once we established this, we worked on the various phases of the campaign, the centerpiece of which was a series of videos featuring MidSouth customers.
In just the first four months of the campaign, the videos are already dramatically increasing MidSouth’s visibility in the Middle Georgia community:
715,000+
Impressions on YouTube and Facebook
148,196
Impressions on Hulu
414,000+
Campaign Engagements
Why Videography Services From M&R?
Video isn’t your entire marketing strategy; it’s one part of a much larger overall marketing mix. Making sure that your videos support your other marketing efforts takes a team that understands how your commercials, social videos, and more fit into your total marketing strategy.
When you partner with us, we handle your entire video production project, start to finish:
Hear From Our Clients
“We were excited to celebrate our 70th year in business and wanted to create a video to do just that. We knew what we wanted; we just didn't know how to execute it perfectly until we went to the drawing board with M&R. After verbally expressing what we were hoping to accomplish with the video—showing our history/where we started, where we are now, all the different lines of business we cater to, etc., they created a storyboard for us that we tweaked until it was to our liking. From there, I was even more impressed with the entire production—it was like a movie set with lots of different moving parts but organized to a T by M&R, which made it easy for our team to know where they needed to be and when for the whole three days that we filmed. I knew just from watching the filming and production that we were going to have an amazing video at the end, and that we did! We still get so many compliments on our 70th Anniversary video and could not be more impressed with how it turned out. We couldn't have done it without the help, guidance and expertise from M&R and will continue to utilize them for any additional video needs in the future!”
Stop Sleeping on Video Marketing! Let M&R’s Talented Team Show You the Way to Video Success!
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Recognition
- Google, Microsoft, and Semrush-certified partner
- 4.9/5 Google Rating
- 15+ Years in Business
