Search Engine Optimization | M&R Marketing Group

Dominate the Search Results

More than two-thirds of all web browsing sessions start with the user performing a search. And of those searchers, two-thirds never visit any site that doesn’t rank in the top five results of their searches.

Getting your website into those coveted top five spaces is crucial to maximizing your visibility, reinforcing your brand, and converting audience members to leads and buyers. It’s also a complicated process, requiring the careful combination of search engine optimization (SEO) and search engine marketing (SEM).

Fortunately, your friends at M&R Marketing have the skills needed to optimize your brand for search engines and start helping you move up in search results. With SEO and SEM services from M&R, you can start on the road to search engine domination!

Ready to be King of the Mountain (of Search Results)?

Let M&R Help You Reach the Top: 478-621-4491

What Is Search Engine Optimization?

Search engine optimization is a combination of both technical and strategic practices that organically encourage search engines to present your web pages to users who are searching for keywords related to your business.

Your site can rise to the top through thorough optimization of its technical health and a content strategy that targets carefully selected keywords.

What Is Search Engine Marketing?

Paid search engine marketing leverages both ads that appear in search results and display ads that appear on thousands of websites across the internet.

With the right bidding strategy, compelling and arresting ads, and landing pages that help seal the deal with leads who are ready to pull the trigger, SEM can become an immediate driver of conversions for your business.

How M&R Moves the Needle for Your Search Performance

The most effective search campaigns rely on both SEM and SEO to build your brand into a search juggernaut. While SEO is a long game, requiring months or years of dedicated work to show results, SEM efforts pay off almost immediately, putting your site at the top of the results right now!

SEO Content Services to Organically Improve Your Rankings

SEO Audit

Identify technical and on-page errors that may be negatively impacting your SEO
Get a snapshot of how your business’s search performance measures up to your competitors
Receive a detailed report on how to address both technical and content problems with your site

Web Content Optimization

Search keyword research to identify which keywords are driving traffic in your vertical
Careful crafting of your site’s messaging and content flow to optimize for search
Periodic reviews to determine your SEO performance trajectory

Blog Article Development

Deep research into trends and emerging stories in your field
Writing and publication of monthly blog articles focused on optimizing search performance
Quarterly reports on your blog’s performance

SEO Case Study: Eyesight Associates

Middle Georgia-based Eyesight Associates has been an M&R client for almost a decade. In that time, we’ve provided a number of marketing services for the full-service eye care center, including providing regular, monthly blog articles for the company’s website.

In 2024, M&R saw almost unbelievable SEO performance increases from the site, with massive visibility and traffic increases to the site’s blog. During the launch of Google’s AI Overview platform, the deep knowledge base and expert guidance presented in years’ worth of blog articles skyrocketed the site into a position as one of the internet’s most trusted sources for eye health information.

Results

Today, Eyesight Associates’ website boasts remarkable SEO performance for a local eye care center:

4,048

Individual Ranked Keywords

293

#1 Organic Rankings

1.5 Million

Total Search Volume for Ranked Keywords

Put Google and Bing on Your Sales Team!

Call M&R and Let Us Leverage SEO and SEM for Your Business: 478-621-4491

SEM Services Give You an Immediate Search Boost

Search Ads

Target keywords associated with your products or services.
Show up at the top of the list for people who are actively starting their buyer’s journey.
Add negative keywords to avoid paying to appear in searches that don’t relate to your business.

Display Ads

Appear on millions of popular websites to build brand awareness and increase visibility.
Target your audience by search behavior, location, interests, demographics, and more.
Use remarketing campaigns to keep your brand front-of-mind for shoppers who have visited your site in the past but failed to convert.

Local Service Ads

Stand out on search engine results for users who are searching within your service area.
Inspire confidence with the Google Guaranteed, Google Screened, or License verified by Google badge on your service ads.
You only pay when a user contacts your business.

Shopping Ads

Show up in front of people who are about to complete their buyer’s journey and are ready to convert right now.
Have your product listings show up at the top of user search results.
Sell directly from the search engine; Shopping ads integrate directly with your ecommerce platform.

SEM Case Study:
Evergreen Propane

Evergreen Propane is a family-owned and -operated supplier of propane, tankless water heaters, and outdoor power equipment. From its beginnings in Forsyth, Georgia, in 2012, the company has grown to five locations across Middle Georgia. Evergreen approached M&R in 2021 for a marketing plan and has been relying on our firm to create and manage its digital ads ever since.

Results

M&R’s team has built multiple campaigns that have helped move the needle for Evergreen. In one quarter of 2024, the SEM campaign netted:

10%

Click-Through Rate

(Four times the industry average)

22.4%

Conversion Rate

(More than three times the industry average)

$3.43

Cost per Click

(Almost half the industry average)

Your Audience Is Searching for You. M&R SEO Services Can Help Them Find You.

Call 478-621-4491 to Learn More.

Hear From Our Clients

"When I launched my allergy practice in 2014, I partnered with M&R to establish my branding and begin advertising. They've been an important part of our team since day one, from creating our website and branding to managing our social media, blog, and advertising. I continue to see the value in their services three years later.

M&R’s social media and blog management saves our team a lot of time; even though it’s a priority, if it’s left to us it will get overlooked and become outdated quickly. I’m still able to contribute when I want to, but the burden and responsibility is on M&R, not my staff. They’ve also managed our Facebook advertising, and this has allowed us to market to each of our 5 locations more uniquely. M&R also writes our blogs each month, which has improved our Google ranking and provides great resources to our patients.

I have been very pleased with my return on investment through M&R’s services. A lot of our patients say they found us through a Google search and on our Facebook page. M&R understands our practice and our market, and I have a great deal of trust in their services – they've allowed us to focus on what we do best."

- Dr. Jeffrey Langford | Landford Allergy