Marketing Strategy | M&R Marketing Group

Planning Makes Perfect

Your marketing efforts work their best when everything is working in harmony, with each marketing piece fitting into a particular role and working towards a specific goal.

If your marketing needs to be more effective, more efficient, and less haphazard, we’re here to help. For more than 15 years, M&R Marketing has delivered in-depth, multifaceted marketing strategies that have helped businesses flourish.

Our strategies leverage our expertise in every aspect of marketing to provide you with a strong foundation for making your business decisions. When it’s time to execute, we’ve got you covered, as well.

Ensure Your Marketing Efforts Are Working Together Seamlessly With M&R Marketing.

Call Today to Get Started: 478-621-4491

What Makes a Good Marketing Plan?

In-Depth Discovery of Your Business

When you start your marketing journey with M&R, our first step is to learn everything we can about your business, your long-term goals, and the pain points you need solutions to. Only once we have a solid understanding of your goals and who you are will we begin developing your strategy.

Knowing Your Audiences

If you sell car parts, you only need to pay to advertise to people with cars. Knowing your audiences is critical to efficient marketing, and nobody knows how to identify and target an audience quite like the team at M&R.

Multifaceted Marketing

Your marketing efforts can’t be singly focused. Effective marketing requires effective use of all marketing channels: web, social media, video, print, direct mail, and more. Our full-service team can build and execute a strategy that reaches every audience where they are.

Honest, Ongoing Evaluation

How will you know if your new marketing strategy is moving the needle for your company? Don’t worry; we’ll let you know through detailed, regular reports that show you exactly how your marketing efforts are engaging, nurturing, and converting your audience into buyers.

Flexibility

It’s an old saying, but still very accurate: no plan survives first contact with the enemy. While your audiences certainly aren’t the enemy, it still holds that plans require flexibility – when things aren’t going right, we’ll help you assess and pivot to keep things moving in the right direction.

You Don’t Have to Be a Marketing Expert –
We’ve Got That Covered.

Call Today to Explore How M&R Can Build a Marketing Strategy That Works for You! 478-621-4491

Why Marketing Strategy Services
From M&R?

Your company’s marketing strategy is a complex plan with dozens or even hundreds of moving parts. The marketing strategies and tactics outlined need to work together, building on each other to provide you with the best possible results.

Partnering with a full-service marketing firm like M&R helps ensure that your strategy leaves nothing on the table. Our team has a deep understanding of the marketing landscape and how all of the following marketing tools can work together to drive your business’s success:

Branding Efforts
Company Website
Digital Marketing
- Search Engine Marketing
- Email Marketing
- Geofencing and Location-Based Marketing
- Social Media Marketing
- Business Listings
- Search Engine Optimization
Traditional Advertising
Print Marketing and Direct Mail
Videography and Photography

Your marketing strategy will contain a detailed breakdown of marketing campaigns, including:

A list of your business goals and how the strategy will target each one
A detailed breakdown of your audiences, including demographics and psychographics
A schedule of marketing efforts
A budget for each campaign
Suggested messaging and content for each campaign
How success and performance will be measured for each effort

We’re Completely Obsessed With Your Success

And we mean completely. We’re not just a marketing firm; we’re your marketing partners, and our only concern is helping you find success for your business. From Day One, we are fully engaged with your company, and dedicated to building a strategy that enables you to grow the way you want to grow.

Case Study: Evergreen Propane

Evergreen Propane started operations in 2012 as a supplier of propane, outdoor power equipment, and tankless water heaters in Forsyth, Georgia. Between then and 2020, the brand saw considerable growth, opening four additional locations around Middle Georgia and expanding its product lines.

When they approached M&R in 2021, they needed a marketing plan to:

Combine formerly inconsistent marketing of different product lines into a single, unified brand
Provide guidance to create a single voice for all the company’s marketing efforts
Identify unused or underused marketing tools that could be leveraged to improve brand recognition

After a deep dive into the company’s operations, culture, customers, and current marketing, M&R recommended new branding guidelines that unified all Evergreen Propane events and services. Our marketing recommendations also included:

A refresh of the company’s website
New messaging reflecting the company’s neighborly, family atmosphere
Digital and traditional marketing tactics, including social and search engine marketing
Landing pages highlighting high-value products with high brand recognition, such as Echo outdoor power and Exmark lawnmowers
Direct mail campaigns to target homeowners in Evergreen Propane’s service area
Promotional events to entice new shoppers to visit Evergreen Propane locations

Results

In 2024, M&R’s marketing efforts for Evergreen Propane yielded:

2,246

New Leads

35,503

Website Views

4,709

Facebook Ad
Clicks

1,093

Conversions from
Landing Pages

Let’s Finish This Thing Together!

Once your strategy is finalized, we’re ready to help you get across the goal line. Our talented team of designers, developers, copywriters, and digital marketing experts can help you execute every single step of your marketing plan and provide detailed insight into how your marketing efforts are moving the needle for your business.

Hear From Our Clients

“Evergreen Propane was established in 2012, and our marketing materials and website were outdated. After trying a large corporate marketing company, we just didn’t feel like it reflected who we were. We are so glad we called M&R Marketing! They took the time to get to know who we are, built a relationship, and then created our website to reflect that. Also, the team built a strategy that fit Evergreen, not just a cookie-cutter plan. M&R Marketing is definitely who I would recommend to any size business. We trust the whole M&R team.”

- Debbie Busbee | Evergreen Propane