Email Marketing Services | M&R Marketing Group

Leverage the World’s Most Widely Used Digital Platform

We like to let this statistic speak for itself:

The average ROI for an email marketing campaign is $36 for every dollar spent.

There are more than 4 billion active email addresses worldwide today, making email the hands-down, no-questions-asked, #1 most used digital communications platform. And it is still used—despite what the naysayers may tell you—with more than 300 billion messages sent daily.

Most People Check Their Email at Least Once a Day –
Be There When They Do.

Call Today to Get Started: 478-621-4491

What Is Email Marketing?

Email marketing is a practice that directly messages users with content streams that help steer your leads through every single step of their buyer’s journey.

When you partner with M&R for your email marketing needs, we’ll leverage numerous email tactics to help convert casual browsers into loyal customers:

Build brand recognition and provide consumer education with regular eNewsletters while users are still in the early stages of their buyer’s journey.
Transition to specific automations once a shopper becomes a lead and present them with direct value propositions and promotions through carefully crafted messaging.

Why Email Marketing from M&R?

Email Campaigns Designed for Your Business

The first step in any campaign we build is to dig deep into your business and learn what you need your email marketing efforts to accomplish. We then build a strategy around your needs and develop content written in your voice.

Turnkey Email Marketing Services

Our team will manage every aspect of your email marketing, from strategy to clicking “Send.” We’ll help you identify topics for eNewsletters or target issues you’ve chosen. We’ll create and set up your automation campaigns and provide detailed analytics of campaign performance.

Email Marketing Integrated Into Your Marketing Mix

Email marketing is just one small part of what we do, and we know how to maximize marketing impact through a robust marketing mix. Let us build a full marketing campaign for your business or integrate your email campaign with your existing marketing.

Template-Free Designs

A huge part of a successful email marketing campaign is the visual design of the messages. We never just plug into an existing template—we design fully custom email messages that match your brand and style.

No Spam, Ever

The last thing you want is for your email marketing to be labeled as spam. We adhere to best practices and comply with all regulations and guidelines to ensure that only the people who want to hear from you actually hear from you.

Industry-Standard Tools

We run your email campaigns on the leading email marketing platform, MailChimp, providing easy management and analytics for your campaign. But, if you need us to use Constant Contact or another platform, we can do that as well.

A High-Impact Marketing Practice That’s Fully Automated?
Yes, Please.

Call M&R Today and Find Out How We Can Help: 478-621-4491.

Automations and eNewsletters:
A One-Two Punch

Email Automation: Guiding Customers Through Their Buyer’s Journey

One of the most potent lead-nurturing, conversion-driven practices you can include in your marketing mix is a series of email automations, each triggered by a specific user’s actions and each targeting one specific step of the buyer’s journey.

Automations can come in almost any shape and size, but some of the more common options include:

Case Study:
Women’s Clinic of Atlanta

Women’s Clinic of Atlanta (WCA) is a free clinic offering sexual health services to qualified women in the Atlanta Metro area. They approached M&R seeking marketing solutions to increase awareness of their services, educate patients on both WCA services and general sexual health tips, and encourage more bookings. Part of the marketing mix recommended by M&R was a number of email automation, or drip, campaigns. One such campaign is built around pregnancy education.

When a user submits a form entry on the pregnancy services landing page for Women’s Clinic of Atlanta, they automatically receive a series of emails that educate them on pregnancy services and what Women’s Clinic of Atlanta offers. They will receive four such emails within two weeks. Once they receive the final email, they are entered into the audience that will receive the monthly eNewsletters.

Results

So far, the campaign has seen good results:

3,721

Individual messages sent

57.6%

Average open rate

1.22%

Average click-through rate

eNewsletters: Staying Front-of-Mind for Your Audience

eNewsletters are a great way to keep your audience connected to your brand by providing regular, consistent messaging that can cover a massive range of topics:

Case Study:
Georgia National Fair

Fun, food, and family are the main attractions of the Georgia National Fair, an annual event that attracts more than half a million visitors to Perry, Georgia. M&R has managed the Fair’s digital marketing efforts for several years, including a special daily eNewsletter that goes to a list of more than 30,000 recipients, promoting each day’s events and unique food offerings.

The emails are designed to increase ticket sales for the event and boost awareness of special daily events. The festive messages are designed to catch the eye and get recipients excited for the music, food, shows, and other highlights of the Fair’s attractions.

2024 Results

51,000

Subscribers

258,000

Individual messages opened

23,000

Clicks generated

Don’t Let Your Leads Wander Away – Stay Front-of-Mind With Email Marketing.

Call M&R Today and See for Yourself: 478-621-4491

Only Prime Cuts, Never Spam

Spam – unsolicited, unwanted emails from a company or organization – has been around for almost fifty years. In that time, it has become a significant problem.

In the interest of spam anti-proliferation, we make this pledge: We never buy mailing lists. Instead, we create a full-service campaign that provides ample opportunities for users to opt into your messages and craft content that effectively encourages users to sign up.

M&R’s Proven Process

Discover

M&R will work closely with you, performing interviews or focus groups, diving deep into your business and your market space, and discovering your story, values, target market, and goals.

Strategize

M&R will develop a strategic solution based on your needs and objectives, leveraging our deep knowledge of consumer behavior and email marketing to offer you the features you need.

Communicate

M&R will cascade your vision and project goals to our team, who will work closely with your sales team to get a deep understanding of exactly how to best leverage email marketing tactics for your business.

Create

M&R will create your email marketing campaigns with content and design that are optimized to provide high open and engagement rates, and our team will set up your automations so that they’re hands-off for your team.

Evaluate

M&R will use advanced tracking and analytics to evaluate your campaign and determine if our solution is meeting your goals.

Hear From Our Clients

"The Georgia National Fair has partnered with M&R since 2022, and the team has met every need and exceeded expectations. The Georgia National Fair depends on M&R for digital email campaigns, graphic design, video creation, social media management, and paid advertising. During the 11-day Georgia National Fair, M&R captures on-site organic social media content. As the marketing director of a small team, I depend on M&R to be an extension of my department. The knowledge, effort, creativity, and strategic vision that they provide have been vital to the success of the Georgia National Fair's marketing and advertising efforts….. Whether you are a solo marketing manager/business owner or lead a team of 50, M&R can offer creative solutions for any organization.”

- Maggie Lane | Georgia National Fair